Joi Rooks discusses men’s grooming in Estetica Magazine on October 19 October, 2015.

Men’s grooming is becoming an art form, it has definitely evolved. Stylists in the salon must be able to offer grooming to male clients – from facial hair to options in haircuts, color and styling.

Male clients should be taken just as seriously as their female counterparts. Being successful in men’s grooming is based on two factors: the consultation (based on face shape, lifestyle and hair texture) and honing in on the craft of clipper cutting, as well as shears.

“I use to be a stylist that would only use my shears or a razor on men’s haircuts, but now I have upgraded my clippers and have learned some new techniques. This has really elevated what I can offer my male clientele,” says Joi Rooks, owner of fresche salon (Atlanta, GA).

Clipper Tips

• Start with a larger guard and work down to smaller.
• Decide how high on the head you want to go with the undercut first and cut up to that point with the larger guard.
• Keeping the hairline natural and cut close with the smallest guard, it looks more updated than squaring it off.

Above Image: Refined Rockabilly created by Rooks, inspired by Elvis and James Dean, and customized for the client.

View our Men’s Photo Shoot for more Refined Rockabilly Hair Styles

Hair by: Joi Rooks & Jared Dennis
Photography by: Jill Wells