Established in February 2003, fresche first opened in Grant Park. Owner and stylist, Joi Rooks, wanted to open a salon that could provide the best client services in the industry, with a focus on southern hospitality, a strong educational foundation for stylists joining the team, and always staying fresche on trends in hair, make-up, and fashion. fresche quickly developed a stellar reputation, winning awards and gaining a loyal following.
In 2006, fresche spread its wings by moving to a new location in Oakhurst. After 2 years there, the salon expanded into a larger space, allowing fresche to really take off and establish itself as a popular local brand known for great services and community involvement.
In 2012, we saw a need, and were happy to join the exciting growth in the Stone Mountain/Lilburn area. We have been proudly growing and building new relationships ever since. We continue to look for new ways to contribute to our community, and in 2015, we introduced the EveryDayPeopleProject, an exciting program we will continue to offer each year.
We are so happy to be celebrating our 13th year of business in the Atlanta area, and indebted to all of our clients, without whom, our success would not be possible. Your referrals are what keep us going, and we appreciate each and every one of you. We hope you will join us in our celebration!
Over the years, we have produced & participated in:
- Photo shoots
- Video shoots
- Charity events
- Artist Open Houses
- Wine Crawls
- ThanksGiving feast
- Holiday Open House & Craft Fair
- Style Equation
- Trends for the season
- Fashion/Hair Shows
- The EveryDayPeopleProject
- Training tutorials
Check out our photo album to see some great moments from the last 13 years!