Our artists take a fresche approach to style
We emphasize continuing education, so our artists are always on the cutting edge of style, trend and fashion.
Meet Our Owner & Lead Stylist
Joi, a native to Atlanta, has been hand-crafting hair and makeup for the past 23 years. Joi first opened fresche in 2003 in Grant Park. Her resume includes platform work, theatre, runway, photo shoots, video and New York fashion week. Joi’s work has been published in Lucky, Allure and Vogue magazines along with other Atlanta-based magazines. Her education is amongst the highest in the industry, where she has worked in every aspect to further her experiences. Joi’s professionalism in the industry extends into her staff. This year we have built an amazing team of like minded individuals that I am so proud to be working with every day!
Joi’s career began under Tina Terry Hunt with Redken as an apprentice and has continued with Marylle Koken, Michael Posanelli, Robert Lobetta, and the entire international Artistic Team with Sebastian. Joi has been internationally-recognized as a Platform Artist traveling and teaching other hairstylists about the latest techniques in cutting, colouring and finishing hair. Now, as a member of the KMS Art Team, she is continuing her love for education and helping other stylist grow. Joi says, “I feel it is extremely important to always know what’s new in our industry. Fashion and hair change constantly, so as an artist, I have to be ahead of the curve to know what to offer my client’s for a fresche new look.” All of the stylists at fresche receive ongoing education from Joi to ensure that they are at the highest level of their craft.
Joi believes that the decisions that are made creating a new look for someone are very important. As a stylist, her energy and connectivity are keys to success. She strives to connect with her clients by knowing what to listen for from the inside out to know what type of style someone needs or wants. Fortunately, during this process amazing relationships are formed and magic happens. Joi feels that is the best part of being creative and having the opportunity to do what she does.
During your initial consultation Joi focuses on your natural hair texture, cutting and colour to compliment your face shape, lifestyle, and individuality. She specializes in hair cutting techniques that grow out seamlessly and with low maintenance styling at home. Joi’s clients are always expressing the difference in getting one of “Joi’s cuts”, is that…
“her haircuts grow out seamlessly and are effortless to style at home.”
Joi’s passion for the industry began as a child playing with her doll’s hair and she says, “Now as a grown-up I still get to play with hair!”
“For me, it is so much more than what meets the eye, it is creating something beautiful and making your clients feel beautiful every day. You can change someone’s attitude so easily, which can change much more than just their hair. Being a constant student of life, I feel blessed to be able to grow creatively on a daily basis. Not many people get to say that about what they do.” – Joi Rooks
Meet Our Stylists
Stephanie joins us from Knoxville, Tennessee, where she trained and worked for one of the best salons in the business, Belleza.
Stephanie graduated from Paul Mitchell the School with honors has been a licensed stylist for 3 years. She has had extensive education with KMS California’s cutting techniques and the Goldwell Master Colorist program.
Being confident in her cutting skills along with relating to her client’s needs is part of Stephanie’s success early in her career.
Stephanie is passionate about being able to give her clients what they want, and simply putting a smile on someone’s face. She is constantly looking for ways to be the best she can be, and her passion for the hair industry definitely shows.
Kimmee was born and raised in Georgia. Being from the south she is a very caring person, who tries to help anyone she can. Kimmee loves all forms of art and learned that her favorite form of all was in the cosmetology field. Her senior year in high school she took a tech program which introduced her to cosmetology, from there she decided to continue these studies.
In 2013 Kimmee graduated from Paul Mitchell the School ATL, where she was in the advanced Phase Two Program. Kimmee received her Master Cosmetology license and began working at fresche right out of school. Kimmee worked closely with lead stylist and owner, Joi Rooks, along with assisting the rest of the fresche team. Kimmee loves creating edgy looks, vibrant colors, trendy cuts, and even doing dreadlocks; but also loves creating natural highlights, classic bobs, and beautiful layered cuts.
Kimmee’s favorite thing about being a hairstylist is getting to use her creative instincts to create something wonderful and making people happy.
I’ve seen a person walk in with no trace of happiness on their face, then they get their hair done, and leave with confidence and a beautiful smile. That transformation is what I want to make every client feel like. Everyone should feel beautiful, and if I can help someone achieve that, that’s is what will keep me going.-Kimmee
Master Cosmetologist, Jared Dennis is living his life long dream as a growing hairstylist in our industry. From a very young age he was intrigued by his mother’s transformation every morning into a beautiful work of art. A native of Montgomery, Alabama, at age 26, Jared moved to Georgia after serving in the United States Army. In 2009, he entered West Georgia Tech with a strict focus in Cosmetology. He graduated in 2012, receiving his license to pursue his dream.
Jared is passionate about hair in cutting and colour and is a meticulous professional from start to finish.
“It is my belief that first impressions are everything. Before we can give our introduction, an opinion is being formed. It is my duty to help discover that beauty and make your first impression the best visual impression possible!” – Jared
Fifi started out as our Salon Assistant who gives amazing shampoos, since then she has been promoted to being behind the chair! Fifi splits her time as an Assistant and a Jr. Stylist. Fifi specializes in doing creative colors and amazing blow-outs! We are excited to see her passion come to life behind the chair with us at fresche.
Lyndsey is a busy bee at fresche! We are proud to announce she has been Apprenticing under Joi, the owner, to become a hair stylist for enough time to start taking clients as a Jr. Stylist. Lyndsey started with us at the front desk and expressed her dream of doing hair one day. We just couldn’t let her give up that dream, so we are happy to help make that happen. While assisting, Lyndsey helps keep the salon in tip top shape along with doing shampoos and blow-outs.
She has recently been promoted to being behind the chair part time as a Jr. Stylist!
Meet Our Staff
Aimee joined fresche as the Salon Receptionist in 2008. Since then, she has grown that position into the Salon Coordinator. She has developed and nurtured systems in the salon, allowing fresche to run more efficiently, all while also taking care of clients, the stylists and many other behind-the-scenes tasks. If you have any questions about a product or service, Aimee will be pleased to help provide the answers you need. Aimee is the Wedding Coordinator as well and is very experienced at helping you make those important appointments and decisions for your wedding parties day. She can assist you with an on-location Wedding or making sure your day at fresche is the perfect one! You can contact Aimee for any wedding information, prices or to schedule consultations at: firstname.lastname@example.org.