Our artists take a fresche approach to style
We emphasize continuing education, so our artists are always on the cutting edge of style, trend and fashion.
Meet Our Owner & Lead Stylist
Joi Rooks-call to book (404)402-4522
Joi, a native to Atlanta, has been hand-crafting hair and makeup for the past 23 years. Joi first opened fresche in 2003 in Grant Park. Her resume includes platform work, theatre, runway, photo shoots, video and New York fashion week. Joi’s work has been published in Lucky, Allure and Vogue magazines along with other Atlanta-based magazines. Her education is amongst the highest in the industry, where she has worked in every aspect to further her experiences. Joi’s professionalism in the industry extends into her staff. This year we have built an amazing team of like minded individuals that I am so proud to be working with every day!
Joi’s career began under Tina Terry Hunt with Redken as an apprentice and has continued with Marylle Koken, Michael Posanelli, Robert Lobetta, and the entire international Artistic Team with Sebastian. Joi has been internationally-recognized as a Platform Artist traveling and teaching other hairstylists about the latest techniques in cutting, colouring and finishing hair. Now, as a member of the KMS Art Team, she is continuing her love for education and helping other stylist grow. Joi says, “I feel it is extremely important to always know what’s new in our industry. Fashion and hair change constantly, so as an artist, I have to be ahead of the curve to know what to offer my client’s for a fresche new look.” All of the stylists at fresche receive ongoing education from Joi to ensure that they are at the highest level of their craft.
Joi believes that the decisions that are made creating a new look for someone are very important. As a stylist, her energy and connectivity are keys to success. She strives to connect with her clients by knowing what to listen for from the inside out to know what type of style someone needs or wants. Fortunately, during this process amazing relationships are formed and magic happens. Joi feels that is the best part of being creative and having the opportunity to do what she does.
During your initial consultation Joi focuses on your natural hair texture, cutting and colour to compliment your face shape, lifestyle, and individuality. She specializes in hair cutting techniques that grow out seamlessly and with low maintenance styling at home. Joi’s clients are always expressing the difference in getting one of “Joi’s cuts”, is that…
“her haircuts grow out seamlessly and are effortless to style at home.”
Joi’s passion for the industry began as a child playing with her doll’s hair and she says, “Now as a grown-up I still get to play with hair!”
“For me, it is so much more than what meets the eye, it is creating something beautiful and making your clients feel beautiful every day. You can change someone’s attitude so easily, which can change much more than just their hair. Being a constant student of life, I feel blessed to be able to grow creatively on a daily basis. Not many people get to say that about what they do.” – Joi Rooks
Call to schedule your appointment (404) 402-4522
Meet Our Stylists
Lisa Buckles- Call to Book (404) 849-1330
Lisa Buckles will win you over immediately with her southern charm and sweet style and we are so blessed that she has been a part of fresche since the beginning.
Lisa has been a stylist in the industry for 29 years and has clients all over the state of Georgia! Her education is among the highest in the business with extensive training in color with the Goldwell Academy in New York where she became a master colorist and a corrective color specialist.
From short pixies to long layers, Lisa can help your hair look it’s absolute best!
For now, she is only working on Thursdays at fresche, so make sure you book your appointment in advance to get in with her!
Lisa is a mom to Jagger her son and loves her fur babies too!
Meet Our Esthetician
Aimee joined fresche as the Salon Receptionist in 2008. Since then, she has grown that position into the Salon Manager. She has developed and nurtured systems in the salon, allowing fresche to run more efficiently, all while also taking care of clients, the stylists and many other behind-the-scenes tasks. After being in this role for over 10 years, she has decided to step down from the managerial aspect of fresche and take on another position, as an Esthestician. Aimee has always felt that she was meant to do more, to be able to help people by offering a service that will give them the ability to feel better about themselves and be healthier at the same time. She has acquired a passion for skin care and also educating people about how to take care of their skin and allowing them to feel pampered at the same time. Aimee will be offering skin care services that will help to elevate the full service experience at fresche, by offering many levels of facials from a Basic facial to the Ultimate facial with hot stones, full body waxing and customized makeup sessions. We are excited to see Aimee in this new role and look forward to seeing it grow into the perfect new addition to fresche!