About
A fresche take
Living comfortably in your own skin (or hair) is very personal and important.
In today’s upside down world, feeling good about yourself is essential to your mental health…we get that. Relax in one of our chairs and feel confident that you’re not only in the best hands but you are also safe to be you.
We are committed to providing a personal experience with professional quality in a setting that’s drama free and kind.
Joi Rooks
Owner
Hair. Makeup. Makeover Specialist
404.402.4522
Joi, a native to Atlanta, has been hand-crafting hair and makeup for the past 32 years. Joi first opened fresche in 2003 in Grant Park. Her resume includes platform work, theatre, runway, photo shoots, video and New York fashion week. Joi’s work has been published in Lucky, Allure and Vogue magazines along with other Atlanta-based magazines. Her education is amongst the highest in the industry, where she has worked in every aspect to further her experience and knowledge.
Joi’s career began as an Apprentice under a renowned Color Specialist with Redken, and continued to evolve with the best in the industry.
She has worked as a platform Artist with Sebastian & KMS traveling globally as an educator and artist.
Joi believes that the decisions that are made creating a new look for someone are very important. As a stylist, her energy and connectivity are keys to success. She strives to connect with her clients by knowing what to listen for from the inside out to know what type of style someone needs or wants. Fortunately, during this process amazing relationships are formed and magic happens. Joi feels that is the best part of being creative and having the opportunity to do what she does.
During your initial consultation Joi focuses on your natural hair texture, cutting and colour to compliment your face shape, lifestyle, and individuality. She specializes in hair cutting techniques that grow out seamlessly and with low maintenance styling at home. Joi’s clients are always expressing the difference in getting one of “Joi’s cuts”, is that… “her haircuts grow out seamlessly and are effortless to style at home.”
Joi’s passion for the industry began as a child playing with her doll’s hair and she says, “Now as a grown-up I still get to play with hair!”
“For me, it is so much more than what meets the eye, it is creating something beautiful and making your clients feel beautiful every day. You can change someone’s attitude so easily, which can change much more than just their hair. Being a constant student of life, I feel blessed to be able to grow creatively on a daily basis. Not many people get to say that about what they do.” – Joi Rooks
Lisa Buckles
Stylist/Color Specialist
404.849.1330
Lisa Buckles will win you over immediately with her southern charm and sweet style and we are so blessed that she has been a part of fresche since the beginning.
Lisa has been a stylist in the industry for 32 years and has clients all over the state of Georgia! Her education is among the highest in the business with extensive training in color with the Goldwell Academy in New York where she became a master colorist and a corrective color specialist.
From short pixies to long layers, Lisa can help your hair look it’s absolute best!
Contact her directly to book. Lisa works Thursdays & Fridays at fresche, so make sure you book your appointment in advance to get in with her!
Lisa is a mom to Jagger her son and loves her fur babies too!